Target Visible Signs of Aging with a Serum.
Serums are essential for helping your skin look as visibly healthy and smooth as possible. If you layer a serum under your moisturizer this winter, you may be able to help boost hydration and moisture retention while decreasing the look of fine lines and wrinkles. For your serum of choice, look at an ingredient such as Epidermal Growth Factor (EGF) from barley plants, a signaling protein that’s great for all skin types. A plant-based EGF serum may help boost hydration and encourage natural collagen production.