We’re delighted to invite you to visit our stores in downtown Reykjavík—either at our elegant Flagship Store on Hafnarstræti, or at our newly opened boutique on Laugavegur, housed in a charming traditional Icelandic timber building.
Professional Skincare Consultation
At our stores, our highly trained staff specializes in skincare consultations, offering personalized and exceptional service. Every purchase comes with a complimentary gift, and we frequently offer exclusive in-store promotions.
Opening Hours at Hafnarstræti 19:
Mon - Fri: 11:00 - 18:00.
Sat: 12:00 - 17:00.
Sun: Closed.
Opening Hours at Laugavegur 33:
Mon - Fri: 11:00 - 18:00.
Sat: 12:00 - 17:00.
Sun: Closed.
Book a Skin Analysis
Discover the condition of your skin with our revolutionary skin analysis service, available exclusively at BIOEFFECT Hafnarstræti. Offered on Tuesdays, Wednesdays and Fridays from 12:00 PM to 5:00 PM, the service costs 4,900 ISK, which can be used towards product purchases in the store.
Captivating Design on Hafnarstræti
Our store is uniquely located at the triangular end of a beautiful building in Hafnartorg, a new shopping center in downtown Reykjavik.
Designed by the architectural firm Basalt in collaboration with BIOEFFECT's chief designer, the store reflects our brand's essence. The designers drew inspiration from BIOEFFECT's greenhouse in Iceland, incorporating greenhouse plastic in the decor and lighting.
The store also features green nylon ropes, symbolizing the barley plants used in producing our active ingredient, EGF. These ropes stretch across the store, creating a dynamic three-dimensional effect from walls to tables and shelves.
Our Beautiful New Store in the Heart of Reykjavík
At our new store on Laugavegur, Reykjavík’s main shopping street, great emphasis was placed on respecting and celebrating the history and character of the space. Housed in a newly renovated timber building over a century old, the store preserves its original charm while embracing modern elements.
The result is a bright, airy, and welcoming environment that provides the ideal setting to showcase BIOEFFECT’s products.