“It’s a true honour for BIOEFFECT to win a beauty award that really values working towards a greener future, we couldn’t be more pleased,” says Dr Björn Örvar, BIOEFFECT co-founder and Chief Scientific Officer.
Sustainability is at the heart of what Marie Claire UK does. They recognize that now more than ever, it is important for consumers to take small steps to minimize their environmental impact and support brands that make it easier to do so.
The judging panel was made up of the Marie Claire team as well as a guest panel of 30 high-profile sustainability activists, experts, and thought leaders in the business. Here is what they had to say about BIOEFFECT:
“Icelandic skincare brand BIOEFFECT was created by three scientists who, after a decade of research, discovered a way to bioengineer a plant-based version of EGF (Epidermal Growth Factor) in barley plants. One of the most important growth factors for skin, EGF helps boost the natural production of collagen and elastin to ensure skin stays healthy, plump and youthful.
Sounds impressive? Well prepare to be even more impressed by the brand’s high-tech approach to sustainability. BIOEFFECT’S ecologically-engineered greenhouse is powered by sustainable, natural energy, using hydroponic cultivation that preserves more water, and volcanic pumice to make the cultivation even more clean. Nestled in the lava fields of Reykjanes Peninsula, only 50 km from the brand’s Headquarters in Reykjavik, the greenhouse can nurture up to 130,000 barley plants at a time, and uses biotechnology to create clean and stable ingredients.”