Skip to content

Glazed Doughnut Skin.

What is it, and how to achieve it? BIOEFFECT´s guide to Hailey Bieber´s glazed doughnut skin, the popular skincare trend.

The biggest skincare trend in 2022.

“If I'm not getting into bed looking like a glazed donut, then I'm not doing the right thing,” Hailey Bieber said in a YouTube video early last year. The outcome: one of the biggest – and yummiest – skincare trends we have seen so far: ‚Glazed Doughnut Skin‘, sure to remain popular throughout 2023.


At BIOEFFECT, we have always known our products deliver a dewy, radiant, and luminous finish, much like the glazed doughnut trend. We call it the BIOEFFECT Glow! BIOEFFECT products give you that healthy lit-from-within glow, without having to load up on highlighter or cakey makeup.

What is ‚Glazed Doughnut Skin‘?

As the name suggests, the term refers to skin that is full of moisture, making it visibly plump, shiny, and glazed – just like a glazed doughnut. Certain products, either skincare or makeup, can be used to produce such a look. Whatever the method, the goal remains the same; skin that looks visibly firm and glazed, as if ‚glowing-from-within‘.

What‘s the difference between ‚Glazed Doughnut Skin‘ and ‚Glass Skin‘?

The new craze, creating a huge buzz on social media, is closely related to another popular skincare trend called ‚Glass Skin‘. Both terms refer to flawlessly radiant skin. But what‘s the difference, then? ‚Glass Skin‘ is skin that has a glass-like texture, as if looking for flawless perfection. To achieve such an effect, for most of us it‘s necessary to use quite a lot of skincare products in addition to makeup, making the effort rather time-consuming. Instead of chasing a flawless look, ‚Glazed Doughnut Skin‘ is all about a naturally healthy glow.

How to achieve ‚glazed doughnut skin‘?

Achieving the popular ‚Glazed Doughnut‘ skin texture, or a BIOEFFECT Glow, is simple when using the right products. In short, the skin routine could be described like this:

  1. Double cleansing
  2. Facial essence – nourishes and prepares the skin
  3. Serum – an active formula increasing moisture retention
  4. Face cream – locks in moisture (see ‚slugging', can also be done using a face mask)
  5. Extra! Maintain the look throughout the day by using a nourishing facial spray whenever needed

An in-depth ‚Glazed Doughnut Skin‘ routine.

1. Double Cleansing.

Clean skin is a necessary base for skin- and makeup products. When the intention is to produce the look of the glazed donut, ideally you should start with a double cleanse. We especially recommend the Micellar Cleansing Water, our gentle facial cleanser that removes makeup and impurities from the skin's surface. Afterwards it's good to use more of a deep cleansing formula to ensure that all impurities are removed from the skin, the pores are clear, and dead skin has been removed. We recommend using our Volcanic Exfoliator, scrubbing the skin gently but thoroughly and leaving it clean, clear, and ready for your routine.

2. Facial Essence.

The ‚Glazed Doughnut‘ method prioritizes moisture. Therefore, the cleansing should be followed by a nourishing facial essence to deliver moisture to the skin and aid in the absorption of subsequent skincare products. We especially recommend our EGF Essence, which has the advantage over other products in its category of containing the active and effective Barley EGF – a moisture-binding signaling protein. It is also specially developed to prepare and optimize the effectiveness of other BIOEFFECT EGF skincare products.

3. Serum.

Next, apply serum to your skin. Serums are lightweight formulas in a liquid form that easily penetrate the skin. The often contain active ingredients to increase moisture, provide nourishment, and promote moisture retention. Our EGF Serum is ideal to fulfil this step, as it's extremely hydrating and targets the appearance of wrinkles and fine lines with just 9 pure ingredients – including Barley EGF.

5. Face Cream.

Finally, it's time to lock the moisture in the skin, much like the method of 'slugging' . For this step, a rich and moisturizing cream is applied to the skin. This helps prevent water loss from the skin, but instead of locking in moisture with substances such as Vaseline – as is often done when 'slugging' is involved – the 'glazed doughnut' method uses moisturizers and facial oils instead. This can enhance the efficacy of actives such as retinol, acids, and vitamin C, so it is usually not recommended to use these ingredients alongside 'slugging'.

For some skin types, heavy moisturizers or oils can cause skin irritations. Therefore, it is important that everyone keeps the condition of their skin in mind before choosing a skin product.

We especially recommend our face creams; EGF Power Cream and Hydrating Cream, for this vital step towards ‚Glazed Doughnut Skin‘. The EGF Power Cream is a nourishing face cream suitable for all skin types, but especially developed for mature or dry skin. On the other hand, our Hydrating Cream is light and oil-free, making it ideal for those with normal, combination, or oily skin, or those who simply prefer lighter formulas.

For those wanting that something extra.

For even more hydration, you can use a face mask to simply but effectively lock moisture in the skin. For example, our Imprinting Hydrogel Mask is a cooling and soothing gel face mask that stimulates moisture retention in the skin. It is full of nourishing hyaluronic acid and is specifically developed to maximize the effects of BIOEFFECT EGF serums. If you want to add the mask to your 'glazed doughnut' skin routine, we recommend using it after a serum, before applying a face cream to the skin.

Even more shine can be induced by using facial oils. To achieve ‚Glazed Doughnut Skin‘ à la BIOEFFECT, or the BIOEFFECT Glow – and maintain it throughout the day – we recommend spraying the OSA Water Mist over the face, as often as needed. This hydrating facial spray leaves skin well-nourished, firm, and smooth, and perfectly maintains healthy moisture levels throughout the day. OSA Water Mist can also be sprayed over makeup for a refreshing pick-me-up. For a limited time we are offering the amazing facial mist with 20% off!

Our Hydrating Cream Value Set to enhance that glow!

Hydrating Cream Value Set.

Our Hydrating Cream Value Set contains a full-sized version of our oil-light water cream: the Hydrating Cream, rich in Vitamin E, Hyaluronic Acid, and Icelandic water.

The exclusive set also features travel sizes of some of our absolute favorites (yes, we love those miniatures, and here’s why!) that make sure to get you that desirable glow to last all summer long:

Micellar Cleansing Water: A gentle, no-rinse cleanser formulated with pure Icelandic water and plant-based humectants. Removes oil, makeup, and impurities without drying out the skin.

Volcanic Exfoliator: Containing micro-crystalline Icelandic lava, ground apricot seeds, and Azelaic Acid to remove build-up of dead skin, unclog pores, and refine skin’s surface.

EGF Essence: A featherlight and hydrating facial essence, aiding in the absorption and efficacy of subsequent skincare products.