In the Beginning.
BIOEFFECT was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to produce plant-based EGF (Epidermal Growth Factor) in barley plants. Since the beginning, we have strived to restore and maintain skin’s natural vitality through healthy, pure ingredients and truly effective advancements in skin care utilising biotechnology. Our scientists are continually expanding their research of skin cells, growth factors and innovative ingredients in a quest to maximise the benefits of a Barley EGF skincare routine.
Pure, Potent, and Plant-Based EGF.
EGF (Epidermal Growth Factor) is a signaling protein in our skin. It plays a vital role in the production of collagen, elastin, and hyaluronic acid to maintain skin’s healthy, dense, and youthful appearance. Once we reach maturity, in our twenties, the natural production of growth factor proteins starts to decrease. As a result, cell turnover and repair slow, eventually affecting our appearance – skin starts to sag, and fine lines and wrinkles appear. To combat these visible signs of ageing, BIOEFFECT scientists invented a way to produce the world’s first plant-based EGF protein in barley, our Barley EGF, using cutting-edge biotechnology.
Embrace the Effect.
We pride ourselves on the pure science, clean formulations, and proven results. Not only is there award-winning science and technology behind the creation of Barley EGF skincare, but we have conducted over 50 scientific in-house efficacy studies, lasting from 2 months up to 3 years. The results of these studies clearly show that topical application of Barley EGF has a powerful and positive effect on skin’s appearance – including boosting hydration, smoothing, firming, and helping support the skin’s natural production of collagen.
Embrace Nature, Embrace Science.
BIOEFFECT Barley is sustainable, uniquely pure and grown in inert volcanic pumice, using geothermal energy and pure Icelandic water enriched with nutrients. Our hydroponic, ecologically-engineered greenhouse can nurture up to 130,000 barley plants at a time and is nestled in the lava fields of Reykjanes Peninsula, only 50 km from our HQ in Reykjavik.
Pure, Green, and Clean.
When we talk about purity in skin care, we mean it on several levels: from our clean formulations with only few ingredients and geologically filtered Icelandic water, to our high-tech ecologically-engineered greenhouse in Iceland powered by sustainable geothermal energy. Discover how we do pure, green, and clean beauty at BIOEFFECT.