Visit Our BIOEFFECT Stores While in Iceland
As pioneers in growth factor skincare, we develop scientifically advanced formulas made with only a select few ingredients — carefully chosen to give your skin exactly what it needs.
At the heart of the BIOEFFECT skincare collection are our three plant-derived growth factors, produced in barley using plant biotechnology in a greenhouse in Iceland. Our signature ingredient, EGF (Epidermal Growth Factor), is renowned for its ability to support the skin’s natural renewal process and help improve the appearance of visible signs of aging.
Our Stores in Reykjavik City Center
We invite you to visit our two BIOEFFECT boutiques in the heart of downtown Reykjavík. Whether you stop by our Flagship Store at Hafnarstraeti 19 or our boutique at Laugavegur 33, you’ll receive expert skincare advice.
Our highly trained skincare specialists offer personalized consultations to help you find the ideal routine for your skin. Every purchase includes a complimentary gift, and you’ll often find exclusive in-store offers.
Tax Free shopping is available for international visitors.
Our Flagship Store at Hafnarstaeti 19
Our Flagship Store is beautifully located at the distinctive triangular corner of a landmark building at Hafnartorg.
Opening Hours:
Mon - Fri: 11:00 - 18:00.
Sat: 12:00 - 17:00.
Sun: Closed.
Please note: Both stores are closed on Monday, August 3, for the Icelandic Commerce Day holiday.
Our New Store at Laugavegur 33
Visit our charming boutique on Reykjavík’s main shopping street, Laugavegur. Located in a beautifully restored traditional Icelandic yellow timber house.
Opening Hours:
Mon - Fri: 11:00 - 18:00.
Sat: 11:00 - 17:00.
Sun: 11:00 - 17:00.
Please note: Both stores are closed on Monday, August 3, for the Icelandic Commerce Day holiday.
Book a Skin Analysis
Experience our advanced skin analysis service, available exclusively at our Flagship Store at Hafnarstræti 19.
Using professional skin analysis technology, our skincare specialists will assess your skin’s condition and provide personalized product recommendations tailored to your individual needs.
Available: Tuesdays, Wednesdays and Fridays, 12:00–17:00
Price: ISK 4,900, fully redeemable towards BIOEFFECT products purchased during your visit.