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Visit BIOEFFECT Flagship Store

BIOEFFECT is an award-winning biotech skincare brand from Iceland. Visit our beautiful oasis in Reykjavík, where our experts are available to provide skincare advice and information about the brand and our innovative product range.

Welcome to Our Store.

BIOEFFECT's store is located in Hafnarstræti 19, in Reykjavik's new shopping area. The historic building was built in 1925 and recently renovated to its former glory. Many would say that it is reminiscent of the famous Flatiron building in New York, but all we can say is that there is simply no other building like it in Reykjavik.

We strive to provide informative advice and personal services to each client, and at our store, you will find experienced specialists with extensive skincare knowledge.
Every customer gets a luxury miniature with every purchase, and we regularly offer exclusive in-store gifts with purchases.

The BIOEFFECT store opening hours are:
Mon. - Fri. 11 AM - 6 PM
Sat. - 12 PM - 5 PM

Award-Winning Biotech Skincare From Iceland.

BIOEFFECT is an award-winning skincare brand from Iceland. Our mission is to use biotechnology to restore and maintain skin’s health and vitality with only the necessary ingredients that are pure, clean, safe, and proven to be truly effective. Our products are safe and suitable for all skin types.

BIOEFFECT was founded by three Icelandic scientists when they developed a method to bioengineer plant-based growth factors using techniques of plant biotechnology. One of these growth factors is our unique Barley EGF. We use the moisture-binding and skin-rejuvenating Barley EGF as our signature active ingredient to keep skin looking smooth and healthy.

EGF (Epidermal Growth Factor) is a signaling protein found naturally in our skin. It plays a vital role in maintaining skin’s healthy and dense appearance. Once we reach maturity the natural production of growth factors decreases and as a result our appearance is eventually affected.